Illustration completed for a series of images as a pitch to re-brand Bike Share
. Bike Share started off well with great enthusiasm in its goals and directions but as of this year is out of funding so will not be available in Toronto. Our focus was to display Bike Share in memorable moments, specifically those awkard moments we all remember and when we are in them can laugh at, at least after.
And of course we had to have some fun with this.
One of those awkward moments caught on camera!